Bangladesh Army University of Science and Technology (BAUST), Saidpur

Department of Business Administration (DBA)

Profile

Assistant Professor in Marketing

Goutam Saha

Designation: Assistant Professor in Marketing

Qualification: BBA and MBA in Marketing, Comilla University

Mobile: 01980389616

E-mail: sahagoutamcou@baust.edu.bd (Official), goutamsahacou@gmail.com (Personal)

Education
Experience
Research and Publications
Courses Offered

Education

Degree Name	Group/Major Subject	Board/Institute	Passing Year
MBA	Marketing	Comilla University	2017
BBA	Marketing	Comilla University	2016
HSC	Business Studies	Dhaka	2011
SSC	Business Studies	Dhaka	2009

Experience

SL. No.	Position	Department	Institution	From	To
1	Assistant Professor	Business Administration	Bangladesh Army University of Science and Technology, Saidpur	01/09/2022	Continuing
2	Lecturer	Business Administration	Bangladesh Army University of Science and Technology, Saidpur	30/06/2019	31/08/2022

Research and Publications

SL. No.	Authorship Status	Article Title	Journal Name	Publisher	Year of Publication	External Link
4	Second	Practicing Green Behaviors in the Manufacturing Sector: The Impact of Environmental Knowledge, Environmental Consciousness, Attitude, Motivation and Subjective Norm	International Journal of Science and Business	IJSAB International	2024	Click Here
3	First Author	Predicting Green Purchase Behavior: An Empirical Study Using Theory of Reasoned Action	International Journal of Science and Business	IJSAB International	2022	Click Here
2	First Author	Impact of Service Marketing Mix Elements on Tourists’ Satisfaction. During Covid-19: An Empirical Study in the Eastern Part of Bangladesh	International Journal of Science and Business	IJSAB International	2022	Click Here
1	Second	Estimating green purchase behavior: an empirical study using integrated behavior model in Bangladesh	Journal of Asia Business Studies	Emerald Publishing Limited	2020	Click Here

Courses Offered

SL. No.	Course Code & Title	Recommended Book	Status
1	BBA 1101 Introduction to Business	Business for the 21st Century-Steven J. Skinner and John M. Ivancevich, Irwin Professional Publishing	In-active
2	BBA 1103 Business Communication	Basic Business Communication-Raymond V. Lesiker, Irwin, McGraw-Hill Education.	In-active
3	BBA 1201 Principles of Marketing	Principles of Marketing-Philip Kotler & Gary Armstrong, Prentice-Hall Publications	In-active
4	BBA 1202 Microeconomics	Principles of Microeconomics-N. Gregory Mankiew	In-active
5	BBA 1205 Bangladesh Studies	Dr. M. Ataur Rahman, Bangladesh Studies, Zahin Publications	In-active
6	BBA 2102 Legal Environment of Business	Sen, Arun Kumar Sen &, Jitendra Kumar Mitra, Commercial Law and Industrial Law, The world press Pvt. Ltd. Calcutta,	Active
7	BBA 2105 Marketing Management	Marketing Management: Millennium Edition Book by Philip Kotler	Active
8	BBA 2202 Insurance and Risk Management	Mishra M.N., Insurance Principles and Practice, S. Chand & Company Ltd, New Delhi.	In-active
9	BBA 2203 Organizational Behavior	“Organizational Behavior” by Stephen P. Robbins & Timothy A. Judge	In-active
10	BBA 3101 Economy of Bangladesh	Khan. A.R, The Economy of Bangladesh	Active
11	BBA 3105 International Trade and Business	Daniels, J. D., Radebaugh, L. H., & Sullivan. International business: Environments and operations. Pearson.	Active
12	BBA 3202 Human Resource Management	Human Resource Management-Dessler and Varkkey, 11th ed., Pearson.	In-active
13	BBA 3205 Business Research Methods	C.R. Kothari, Research Methodology.	Active
14	BBA 4104 Entrepreneurship Development & SME Management	Essentials of Entrepreneurship and Small Business Management, 5th Edition, Thomas W. Zimmerer, Norman M. Scarborough.	Active
15	MKT 4201 Marketing Research	Marketing Research: An Applied Orientation, Malhotra Naresh, K. and Dash, S., 2015. 7e. Pearson India.	In-active
16	MKT 4204 Service Marketing	Services Marketing: People, Technology, Strategy (Eighth Edition) Book by Christopher Lovelock and JochenWirtz	In-active