Notice :
 
Prof. Dr. Md. Shah Alam, Dean, Faculty of Business Studies, BAUST has been awarded as an excellent educator and researcher in the ceremony by the President of IOER Seminar on: Career Counseling for Corporate World

Bangladesh Army University of Science and Technology (BAUST), Saidpur

Department of Business Administration (DBA)

Profile

Assistant Professor in Marketing

Goutam Saha

Designation: Assistant Professor in Marketing

Qualification: BBA and MBA in Marketing, Comilla University

Mobile: 01980389616

E-mail: sahagoutamcou@baust.edu.bd (Official), goutamsahacou@gmail.com (Personal)

Education
Degree Name Group/Major Subject Board/Institute Passing Year
MBA Marketing Comilla University 2017
BBA Marketing Comilla University 2016
HSC Business Studies Dhaka 2011
SSC Business Studies Dhaka 2009
Experience

SL. No.

Position Department Institution From To

1

Assistant Professor

Business Administration

Bangladesh Army University of Science and Technology, Saidpur

01/09/2022

Continuing

2 Lecturer Business Administration Bangladesh Army University of Science and Technology, Saidpur 30/06/2019 31/08/2022
Research and Publications

SL. No.

Authorship Status Article Title Journal Name Publisher Year of Publication

External Link

4

Second Practicing Green Behaviors in the Manufacturing Sector: The Impact of Environmental Knowledge, Environmental Consciousness, Attitude, Motivation and Subjective Norm International Journal of Science and Business IJSAB International 2024

Click Here

3

First Author Predicting Green Purchase Behavior: An Empirical Study Using Theory of Reasoned Action International Journal of Science and Business IJSAB International 2022

Click Here

2

First Author Impact of Service Marketing Mix Elements on Tourists’ Satisfaction. During Covid-19: An Empirical Study in the Eastern Part of Bangladesh International Journal of Science and Business IJSAB International

2022

Click Here

1

Second Estimating green purchase behavior: an empirical study using integrated behavior model in Bangladesh Journal of Asia Business Studies Emerald Publishing Limited

2020

Click Here
Courses Offered

SL. No.

Course Code & Title Recommended Book

Status

1

BBA 1101 Introduction to Business

Business for the 21st Century-Steven J. Skinner and John M. Ivancevich, Irwin Professional Publishing In-active

 2

BBA 1103  Business Communication

Basic Business Communication-Raymond V. Lesiker, Irwin, McGraw-Hill Education.

In-active

3

BBA 1201 Principles of Marketing Principles of Marketing-Philip Kotler & Gary Armstrong, Prentice-Hall Publications

In-active

4

BBA 1202 Microeconomics Principles of Microeconomics-N. Gregory Mankiew

In-active

5

BBA 1205 Bangladesh Studies Dr. M. Ataur Rahman, Bangladesh Studies, Zahin Publications

In-active

6

BBA 2102

Legal Environment of Business

Sen, Arun Kumar Sen &, Jitendra Kumar Mitra, Commercial Law and Industrial Law, The world press Pvt. Ltd. Calcutta,

Active

7

BBA 2105 Marketing Management Marketing Management: Millennium Edition Book by Philip Kotler

Active

8

BBA 2202  Insurance and Risk Management Mishra M.N., Insurance Principles and Practice, S. Chand & Company Ltd, New Delhi.

In-active

9

BBA 2203 Organizational Behavior “Organizational Behavior” by Stephen P. Robbins & Timothy A. Judge

In-active

10

BBA 3101 Economy of Bangladesh Khan. A.R, The Economy of Bangladesh

Active

11

BBA 3105 International Trade and Business Daniels, J. D., Radebaugh, L. H., & Sullivan. International business: Environments and operations. Pearson.

Active

12

BBA 3202     Human Resource Management Human Resource Management-Dessler and Varkkey, 11th ed., Pearson.

In-active

13

BBA 3205  Business Research Methods C.R. Kothari, Research Methodology.

Active

14

BBA 4104 Entrepreneurship Development & SME Management Essentials of Entrepreneurship and Small Business Management, 5th Edition, Thomas W. Zimmerer, Norman M. Scarborough.

Active

15

MKT 4201 Marketing Research Marketing Research: An Applied Orientation, Malhotra Naresh, K. and Dash, S., 2015. 7e. Pearson India.

In-active

16

MKT 4204    Service Marketing Services Marketing: People, Technology, Strategy (Eighth Edition) Book by Christopher Lovelock and JochenWirtz

In-active