Notice :
 
Publication of Results Summer 2024 (BBA) Prof. Dr. Md. Shah Alam, Dean, Faculty of Business Studies, BAUST has been awarded as an excellent educator and researcher in the ceremony by the President of IOER Seminar on: Career Counseling for Corporate World

Bangladesh Army University of Science and Technology (BAUST), Saidpur

Department of Business Administration (DBA)

Profile

Assistant Professor

Samiya Bint Halim

Designation: Assistant Professor

Qualification: MBA & BBA (Marketing), University of Dhaka

Mobile: 01683326275

E-mail: samiya177mkt@gmail.com & samiya.halim@baust.edu.bd

Education
Degree Name Group/Major Subject Board/Institute Passing Year
MBA Department of Marketing University of Dhaka 2016
BBA Department of Marketing University of Dhaka 2015
HSC Business Studies Holy Cross Girls’ High School, Dhaka 2011
SSC Business Studies Holy Cross College, Dhaka 2009
Experience
SL. No. Position Department Institution From To
1 Assistant Professor Business Administration Bangladesh Army University of Science and Technology, Saidpur 01/01/2024 Continuing
2 Lecturer Business Administration Bangladesh Army University of Science and Technology, Saidpur 22/12/2019 31/12/2023
Research and Publication
SL. No. Authorship Status Article Title Journal Name Publisher Year of Publication External Link
1 First Author Consumers’ Intention to adopt Online Food Delivery Apps in Bangladesh: An Empirical Analysis International Journal of Science and Business IJSAB, International 2023 Click Here
2 First Author Social Media Marketing Efforts and Online Purchase Intention in Bangladesh: Mediating Role of Brand Equity International Journal of Science and Business IJSAB, International 2022 Click Here
3 Third Author Green Management System for Organizational Performances in Consumer Product Industry in Bangladesh The Jahangirnagar Journal of Business Studies FBS, JU 2020 Click Here

 

4 Third Author Predicting Passengers’ Uber Adoption Behaviour: Evidence from Bangladesh South Asian Journal of Marketing Emerald Publishing Group 2020 Click Here
5 Third Author The Impact of Service Quality Dimensions on Visitors’ Satisfaction towards the Theme Parks of Bangladesh: An Empirical Study on Fantasy Kingdom Based on SERVQUAL Model AIUB Journal of Business and Economics  AJBE, International 2018 Click Here

 

6 Second

Author

University Students’ Shopping Behavior for Beauty Soap Brands in Bangladesh: A Comparison of Attitude Toward Foreign Versus Local Brand Asian Journal of Management Sciences & Education AJMSE, International 2018

Click Here

Course Offered
SL. No. Course Code & Title Recommended Book Status
1. BBA 1101- Introduction to Business Business for the 21st Century-Steven J. Skinner and John M. Ivancevich, Irwin Professional Publishing In-active
2. BBA 1103 – Business Communication Basic Business Communication-Raymond V. Lesiker, Irwin, McGraw-Hill Education. Active
3. BUS 1103 – Introduction to Business Business for the 21st Century-Steven J. Skinner and John M. Ivancevich, Irwin Professional Publishing In-active
4. BBA 1104 -Principles of Management

 

“Fundamentals of Management” by Stephen P. Robbins, Mary A. Coulter and David A. De Cenzo In-active
5. BBA 1201-  Principles of Marketing Principles of Marketing-Philip Kotler & Gary Armstrong, Prentice-Hall Publications Active
6. BBA 1205 – Bangladesh Studies Dr. M. Ataur Rahman, Bangladesh Studies, Zahin Publications In-active
7. HUM 1227 – Fundamentals of Economics and Sociology Economics: Michael Parkin In-active
8. BBA 2105- Marketing Management Marketing Management: Millennium Edition Book by Philip Kotler In-active
9. BBA 2104 – Business Statistics Business Statistics by SP Gupta and MP Gupta Active
10. BUS 2104 – Principles of Marketing Principles of Marketing-Philip Kotler & Gary Armstrong, Prentice-Hall Publications In-active
11. HUM 2117 – Economics Economics: Michael Parkin In-active
12. BBA 2201 Advanced Business Statistics Statistics for Management (Eighth Edition): Richard I. Levin, David S. Rubin, Masood H. Siddiqui and Sanjay Rastogi In-active
13. BBA 2202  Insurance and Risk Management Mishra M.N., Insurance Principles and Practice, S. Chand & Company Ltd, New Delhi. In-active
14. BBA 3105 – International Trade and Business “International business: Environments and operations” by Daniels, J. D., Radebaugh, L. H., & Sullivan In-active
15. BBA 3205  Business Research Methods C.R. Kothari, Research Methodology. Active
16. BBA 4104 Entrepreneurship& Small Business Development “Essentials of Entrepreneurship and Small Business Management, 5th Edition, Thomas W. Zimmerer, Norman M. Scarborough. Active
17. MKT 4203 -Strategic Marketing and Consumer Behavior Strategic Marketing Management by  Philip Kotler In-active
18. MKT 6404 – Sales Management Sales Management by Patrick Forsyth In-active
19. HRM 6101 – Training and Development Training and Development by Raymond A Neo In-active