Notice
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Assistant Professor
Designation: Assistant Professor
Qualification: MBA & BBA (Marketing), University of Dhaka
Mobile: 01683326275
E-mail: samiya177mkt@gmail.com & samiya.halim@baust.edu.bd
Degree Name | Group/Major Subject | Board/Institute | Passing Year |
MBA | Department of Marketing | University of Dhaka | 2016 |
BBA | Department of Marketing | University of Dhaka | 2015 |
HSC | Business Studies | Holy Cross Girls’ High School, Dhaka | 2011 |
SSC | Business Studies | Holy Cross College, Dhaka | 2009 |
SL. No. | Position | Department | Institution | From | To |
1 | Assistant Professor | Business Administration | Bangladesh Army University of Science and Technology, Saidpur | 01/01/2024 | Continuing |
2 | Lecturer | Business Administration | Bangladesh Army University of Science and Technology, Saidpur | 22/12/2019 | 31/12/2023 |
SL. No. | Authorship Status | Article Title | Journal Name | Publisher | Year of Publication | External Link |
1 | First Author | Consumers’ Intention to adopt Online Food Delivery Apps in Bangladesh: An Empirical Analysis | International Journal of Science and Business | IJSAB, International | 2023 | Click Here |
2 | First Author | Social Media Marketing Efforts and Online Purchase Intention in Bangladesh: Mediating Role of Brand Equity | International Journal of Science and Business | IJSAB, International | 2022 | Click Here |
3 | Third Author | Green Management System for Organizational Performances in Consumer Product Industry in Bangladesh | The Jahangirnagar Journal of Business Studies | FBS, JU | 2020 | Click Here
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4 | Third Author | Predicting Passengers’ Uber Adoption Behaviour: Evidence from Bangladesh | South Asian Journal of Marketing | Emerald Publishing Group | 2020 | Click Here |
5 | Third Author | The Impact of Service Quality Dimensions on Visitors’ Satisfaction towards the Theme Parks of Bangladesh: An Empirical Study on Fantasy Kingdom Based on SERVQUAL Model | AIUB Journal of Business and Economics | AJBE, International | 2018 | Click Here
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6 | Second
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University Students’ Shopping Behavior for Beauty Soap Brands in Bangladesh: A Comparison of Attitude Toward Foreign Versus Local Brand | Asian Journal of Management Sciences & Education | AJMSE, International | 2018 |
SL. No. | Course Code & Title | Recommended Book | Status |
1. | BBA 1101- Introduction to Business | Business for the 21st Century-Steven J. Skinner and John M. Ivancevich, Irwin Professional Publishing | In-active |
2. | BBA 1103 – Business Communication | Basic Business Communication-Raymond V. Lesiker, Irwin, McGraw-Hill Education. | Active |
3. | BUS 1103 – Introduction to Business | Business for the 21st Century-Steven J. Skinner and John M. Ivancevich, Irwin Professional Publishing | In-active |
4. | BBA 1104 -Principles of Management
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“Fundamentals of Management” by Stephen P. Robbins, Mary A. Coulter and David A. De Cenzo | In-active |
5. | BBA 1201- Principles of Marketing | Principles of Marketing-Philip Kotler & Gary Armstrong, Prentice-Hall Publications | Active |
6. | BBA 1205 – Bangladesh Studies | Dr. M. Ataur Rahman, Bangladesh Studies, Zahin Publications | In-active |
7. | HUM 1227 – Fundamentals of Economics and Sociology | Economics: Michael Parkin | In-active |
8. | BBA 2105- Marketing Management | Marketing Management: Millennium Edition Book by Philip Kotler | In-active |
9. | BBA 2104 – Business Statistics | Business Statistics by SP Gupta and MP Gupta | Active |
10. | BUS 2104 – Principles of Marketing | Principles of Marketing-Philip Kotler & Gary Armstrong, Prentice-Hall Publications | In-active |
11. | HUM 2117 – Economics | Economics: Michael Parkin | In-active |
12. | BBA 2201 Advanced Business Statistics | Statistics for Management (Eighth Edition): Richard I. Levin, David S. Rubin, Masood H. Siddiqui and Sanjay Rastogi | In-active |
13. | BBA 2202 Insurance and Risk Management | Mishra M.N., Insurance Principles and Practice, S. Chand & Company Ltd, New Delhi. | In-active |
14. | BBA 3105 – International Trade and Business | “International business: Environments and operations” by Daniels, J. D., Radebaugh, L. H., & Sullivan | In-active |
15. | BBA 3205 Business Research Methods | C.R. Kothari, Research Methodology. | Active |
16. | BBA 4104 Entrepreneurship& Small Business Development | “Essentials of Entrepreneurship and Small Business Management, 5th Edition, Thomas W. Zimmerer, Norman M. Scarborough. | Active |
17. | MKT 4203 -Strategic Marketing and Consumer Behavior | Strategic Marketing Management by Philip Kotler | In-active |
18. | MKT 6404 – Sales Management | Sales Management by Patrick Forsyth | In-active |
19. | HRM 6101 – Training and Development | Training and Development by Raymond A Neo | In-active |