Notice :
 
Prof. Dr. Md. Shah Alam, Dean, Faculty of Business Studies, BAUST has been awarded as an excellent educator and researcher in the ceremony by the President of IOER Seminar on: Career Counseling for Corporate World

Bangladesh Army University of Science and Technology (BAUST), Saidpur

Department of Business Administration (DBA)

Profile

Assistant Professor (Marketing)

Samiya Bint Halim

Designation: Assistant Professor (Marketing)

Qualification: MBA & BBA (Marketing), University of Dhaka

Mobile: 01683326275

E-mail: samiya177mkt@gmail.com & samiya.halim@baust.edu.bd

SL. No. Position Department Institution From To
1 Assistant Professor Business Administration Bangladesh Army University of Science and Technology, Saidpur 01/01/2024 Continuing
2 Lecturer Business Administration Bangladesh Army University of Science and Technology, Saidpur 22/12/2019 31/12/2023

 

SL. No. Authorship Status Article Title Journal Name Publisher Year of Publication External Link
1 First Author Consumers’ Intention to adopt Online Food Delivery Apps in Bangladesh: An Empirical Analysis International Journal of Science and Business IJSAB, International 2023 Click Here
2 First Author Social Media Marketing Efforts and Online Purchase Intention in Bangladesh: Mediating Role of Brand Equity International Journal of Science and Business IJSAB, International 2022 Click Here
3 Third Author Green Management System for Organizational Performances in Consumer Product Industry in Bangladesh The Jahangirnagar Journal of Business Studies FBS, JU 2020 Click Here

 

4 Third Author Predicting Passengers’ Uber Adoption Behaviour: Evidence from Bangladesh South Asian Journal of Marketing Emerald Publishing Group 2020 Click Here
5 Third Author The Impact of Service Quality Dimensions on Visitors’ Satisfaction towards the Theme Parks of Bangladesh: An Empirical Study on Fantasy Kingdom Based on SERVQUAL Model AIUB Journal of Business and Economics  AJBE, International 2018 Click Here

 

6 Second

Author

University Students’ Shopping Behavior for Beauty Soap Brands in Bangladesh: A Comparison of Attitude Toward Foreign Versus Local Brand Asian Journal of Management Sciences & Education AJMSE, International 2018 Click Here