Notice
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Assistant Professor (Marketing)
Designation: Assistant Professor (Marketing)
Qualification: MBA & BBA (Marketing), University of Dhaka
Mobile: 01683326275
E-mail: samiya177mkt@gmail.com & samiya.halim@baust.edu.bd
SL. No. | Position | Department | Institution | From | To |
1 | Assistant Professor | Business Administration | Bangladesh Army University of Science and Technology, Saidpur | 01/01/2024 | Continuing |
2 | Lecturer | Business Administration | Bangladesh Army University of Science and Technology, Saidpur | 22/12/2019 | 31/12/2023 |
SL. No. | Authorship Status | Article Title | Journal Name | Publisher | Year of Publication | External Link |
1 | First Author | Consumers’ Intention to adopt Online Food Delivery Apps in Bangladesh: An Empirical Analysis | International Journal of Science and Business | IJSAB, International | 2023 | Click Here |
2 | First Author | Social Media Marketing Efforts and Online Purchase Intention in Bangladesh: Mediating Role of Brand Equity | International Journal of Science and Business | IJSAB, International | 2022 | Click Here |
3 | Third Author | Green Management System for Organizational Performances in Consumer Product Industry in Bangladesh | The Jahangirnagar Journal of Business Studies | FBS, JU | 2020 | Click Here
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4 | Third Author | Predicting Passengers’ Uber Adoption Behaviour: Evidence from Bangladesh | South Asian Journal of Marketing | Emerald Publishing Group | 2020 | Click Here |
5 | Third Author | The Impact of Service Quality Dimensions on Visitors’ Satisfaction towards the Theme Parks of Bangladesh: An Empirical Study on Fantasy Kingdom Based on SERVQUAL Model | AIUB Journal of Business and Economics | AJBE, International | 2018 | Click Here
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6 | Second
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University Students’ Shopping Behavior for Beauty Soap Brands in Bangladesh: A Comparison of Attitude Toward Foreign Versus Local Brand | Asian Journal of Management Sciences & Education | AJMSE, International | 2018 | Click Here |